Recent Logo Design Projects

Here are some recent logo designs I have worked on that I felt were worth sharing.  Enjoy!

Women's Clothing Boutique

Photographer and Artist

New York Law Firm

Multi-language Vocabulary Wiki Website

ZoneOne Design Contest - Logo Tutorial

This post is a little different from my typical logo design posts.  Instead of showing a progression from the first draft to the final product, I'm giving step by step directions on how I created the first draft.


I only used simple shapes (ovals, rectangles, triangles).  It probably took me more time to plan and write this tutorial than to actually create the logo!  It's really quite easy once you have a concept.

Ute Droste Design Contest

The Company: Ute Droste is a single person company/coach and consultant aiming to give people a closer look at situations, problems, and conflicts in order to support their careers.  Ute Droste helps clients reflect on their professional lives and to work more effectively.

The Project: looking for a logo portraying: trust, competence, confidence, broad appeal, nothing harsh or too busy, reds, greys, lilac

My Thought Process: The CH seemed to like circular and flowing logo submissions so I wanted to create something using a circle.  At first I planned on taking the initials of the company (UD) and overlaying them in a circle.  I would then subtract the shapes (U and D) from the circle so the background (white in this case) could show through.  I ended up making the UD a dark grey and a little larger than the circle.  It was awkward to have the UD inside the circle due to their proportions.  I also like the more loose feeling with the UD partially outside the perimeter of the circle.

I placed the graphic to the left of the text because "Ute Droste", with the first letters capitalized, has the large, upper case "D" off center, so centering the graphic above looked off.

A Nourished Life Design Contest - Gold Medal Design

The contest is now over and my design won!  This is actually quite exciting because my first couple entries for this contest were not well received and were frankly not very inspired.  So I'm quite glad I continued to work on this and produced a logo the client wanted.

And this is the final, winning design!

A Nourished Life Design Contest - UPDATE

We are coming to the end of the contest (about 1 day left!) and the client and I are trying to decide on color options!  This can be the hardest part.  Once you find a graphic you like you have to decide on what colors you want to represent your company!  The original green/red/yellow kept leading to green and red combinations, which reminded the client of Christmas.  I began trying some blues instead of red.  Here are some color scheme options I have come up with.  I think I like having three colors in the name or when "nourished" stands out more than "a" and "life".  I also am starting to feel that the red is too overpowering to be part of the text.

A Nourished Life Design Contest

The Company: A Nourished Life provides customers with weekend retreats where they can learn how to eat and cook responsibly by using sustainable and organic ingredients.  Participants will also learn about allergy-free cooking and alternatives to eating a conventional diet (examples: raw foods, sprouting, juicing, etc).  The retreats offer a combination of lecture and hands-on cooking classes.  There are also activities such as yogo, tai chi, hiking, biking, etc.  Customers will learn how to change the way they eat and improve their lifestyles and health.

The Project: shouts green, sustainable an conscious cooking/eating, subtle incorporation of fitness/activity, fresh and clean design, prints well in black and white/color

My Thought Process: I originally came up with ideas that incorporated a cooking utensil (spatula, pan) and some green aspect or food.  These ideas were not what the client was looking for.  They wanted something that implied cooking without using a pan with food.  I doodled a little and tried to draw forks and spoons (images that the client seemed to like) with curved lines (to imply movement).  After I was happy with some doodles I moved to my vector program (Artboard) and played around with the shapes until I settled on the logo you'll see posted below.

Business Hive Design Contest

The Company: Business Hive is a brand based in Slovenia and owned by a non-profit student organization.  It is an international business crowdsourcing competition allowing students (both foreign and domestic) to take part in current, real-life business challenges.  These are currently "offline" events but Business Hive is developing an online crowdsourcing platform!

The Project: recognizable and attractive to both businesses and students

My Thought Process: This contest had already been going on for a couple days when I looked at it.  There were many many logos using hexagons to incorporate the bee hive idea.  The client/contest holder (CH) had requested that designers try to use something other than hexagons to add variety to their options.  I chose to use a stylized bee hive.

plusaqua Design Contest

The Company: This contest is for a new company, plusaqua, producing an effervescent tablet you put into a bottle of water to receive a multivitamin drink.  They will be marketing different tablets for a variety of needs (hangover, jet lag, etc).

Project: hip and recognizable logo, the client asked for the logo on both a white and on a black background (which is why some logos are on white and some on black), the client also asked all designers to submit with the same colors in order to make their decision

My Thought Process:  I wanted the design to be very simple and incorporate both the letter "a" and a plus sign.  I used a droplet of water but since it is an effervescent product they preferred the bubbles.  I like my second attempt at using a water droplet (the third design I've posted) because it is simple and the droplet is contained within the "a".  I also tried out using a plus sign and including the bubbles in the plus sign but the client liked my design with the letter a and the bubbles the most.

Please feel free to leave comments on both my and my fellow designers' logos!