The Company: A Nourished Life provides customers with weekend retreats where they can learn how to eat and cook responsibly by using sustainable and organic ingredients. Participants will also learn about allergy-free cooking and alternatives to eating a conventional diet (examples: raw foods, sprouting, juicing, etc). The retreats offer a combination of lecture and hands-on cooking classes. There are also activities such as yogo, tai chi, hiking, biking, etc. Customers will learn how to change the way they eat and improve their lifestyles and health.
The Project: shouts green, sustainable an conscious cooking/eating, subtle incorporation of fitness/activity, fresh and clean design, prints well in black and white/color
My Thought Process: I originally came up with ideas that incorporated a cooking utensil (spatula, pan) and some green aspect or food. These ideas were not what the client was looking for. They wanted something that implied cooking without using a pan with food. I doodled a little and tried to draw forks and spoons (images that the client seemed to like) with curved lines (to imply movement). After I was happy with some doodles I moved to my vector program (
Artboard) and played around with the shapes until I settled on the logo you'll see posted below.
My Submissions
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| This was the first version with only two colors. The client asked the designers to try colors other than the green/red/yellow palette that had been suggested. |
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| The client liked the original design but asked me to change the colors to be more like the ones suggested. |
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| A little more color tweaking and the tagline was changed to black as requested by the client. |
Other Designers' Submissions
Ranked Highest to Lowest (though all are highly rated)
