- from their project brief
The Project: interpretation of the current, classic logo; slightly modern twist
The Prize: Normally I don't mention this in the blog post, but this time I thought it was worth a couple lines of text. The prize is: $2,159!!!
My Thought Process:
The Original Logo (on their website the text is dark brown) |
I did not want to stray too far from the current logo because I wanted the new logo to be recognizable to previous customers (kind of like wearing makeup; you want to enhance what is good but not make the person [logo] unrecognizable).
I had first thought to make a seal/emblem similar to the Gold Medal flour logo, but then decided this was too far form the original logo.
The final design I decided to go with, incorporated the grain into the text. I think this makes the logo look more 'custom-made' and less like someone took a clipart image of wheat and placed some text over it.